The Difference between a Logo Refresh and Logo Design

Logo Refresh

Refreshing a current logo is a less drastic approach than a completely new logo design. When we design a logo refresh, we work with the original logo as inspiration and use the current design elements.

Examples would be updating colors, adding copy or messages, or updating the feel or vibe of the logo. Below are some examples of well-known logo refreshes…

And our own small business logo refresh examples. Notice how the colors are the same and fonts are similar, but there’s either added wording or re-formatted design.

Logo Design

A logo design is for new businesses who need a logo or for established businesses who need a whole new look with a logo re-design.

Logos are important to any business: service-based companies, retail stores, entrepreneurs, and even Etsy shop owners, influencers, and network marketing members.

An example of a logo for new business…

And for established business who want a new look for a logo redesign….

And logos for influencers, Etsy shops, and networking marketing…

For more information or questions on your own logo, let us know! We will be happy to offer our professional opinion on which route is best for you.